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Jeff Bezos often talks about “two-way doors”—decisions that are reversible.
You can walk through, try something, and if it doesn’t work, walk right back out.
Most decisions in business are two-way doors. Yet, companies treat them like one-way doors—slow, cautious, overly analyzed.
This leads to a bigger problem: they rely too much on past information to make future decisions.
Why is that a mistake?
Because the world changes fast. What worked last year may not work tomorrow. Still, most teams dig into old data, case studies, and past strategies to chart their next move. But if the environment has shifted—even slightly—that old data can become a trap.
Bezos flipped this on its head at Amazon. He believed in moving fast with reversible decisions. Experiment, learn, adapt. That mindset allowed Amazon to launch bold ideas—Prime, AWS, Kindle—without being paralyzed by precedent.
So, don’t let yesterday’s success define tomorrow’s actions. And recognize the doors you can walk back through. Most of them are.
Media:
@chriswillx 
